Like most people you probably assumed that C.C. Jentsch Cellars. were Chris’ initials? Actually, they stand for his middle name, Carl, and his wife`s middle name, Coelho, which means rabbit in Portuguese. Chris’ branding describes his life, or more accurately, the most important part of it- his love and devotion for his wife, Betty. For 30 years, Chris believed that both he and Betty, born in 1963, were the same Chinese Zodiac sign – the Rabbit. One day, a Korean restaurateur explained to him that the Chinese New Year starts in February, and suddenly he realized that he had been a Tiger all along. Chris illustrates all of this in his branding and the names of his wines: ‘The Chase’, and “The Quest” are all themes coming from the pursuit of, and desire for the one woman I have loved for so many years. And one day I am going to catch her…”

Owned In: British Columbia

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Last Updated August 5, 2021

Made In Oliver, BC:

  • Red Wine
  • Rose Wine

C.C. Jentsch Cellars Availability:

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Opening Hours

Monday

10:00 am - 5:00 pm

Tuesday

10:00 am - 5:00 pm

Wednesday

10:00 am - 5:00 pm

Thursday

10:00 am - 5:00 pm

Friday

10:00 am - 5:00 pm

Saturday

CLOSED

Sunday

CLOSED