“Diversions by J & J” is a mother-daughter run business started by Joanie and Jessica Mackay. Love of knitting, crocheting and other crafts became a business when this avid pastime produced excess handicraft stockpiles large enough and skilled enough for commercial distribution.

“Diversion by J & J” makes small items sold at reasonable prices for practical use or economical gift giving. We use natural materials to make items that are environmentally friendly, like our 100%-cotton washcloths, dog sweaters, knitted toys, smartphone warmers, and merino wool hiking socks.

Our mission is “to create well-made, economically-priced handcrafted items that people need, use, and want.” All Diversions products will come with materials information and care instructions.

Owned In: Toronto, ON


Last Updated July 7, 2021

Made In Toronto, ON:

  • Touques
  • Halloween Decorations
  • Carrying Bags
  • Mittens
  • Slippers
  • Dish cloths

Diversions By J & J Availability:

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