Jeff and Janet of Magnetic Hill Winery didn’t originally set out to be winemakers. They owned and operated Utopia U-Pick, the largest strawberry and raspberry u-pick in New Brunswick. After 10 years, the u-pick’s four-week income became too difficult to support their growing family of four. Also, like other farmers, they were frustrated by their constant battle with what Jeff calls the “Four Too’s”: too hot, too cold, too wet, and too dry.

The couple spent much of 1996-97 brainstorming ways to remain active in agriculture, which they loved. As it happens, this was when the provincial government opened the doors to farm-based/cottage wineries. The Everetts decided to use the produce from their popular berry farm to develop a winery of their own.

The plan had been to host the winery on their existing farm, but destiny intervened. An 1867 estate beside the Magnetic Hill Illusion became available in the early 2000s. To the Everetts, the combination of history, the spectacular view of Moncton, and its location next to the area’s premier tourist attraction made it an irresistible part of their plans. Their winery would highlight the story of the area’s winemaking ancestors using all local fruit, while being located on a property as old as Canada!

Owned In: New Brunswick

Made In Moncton, NB:

  • Dry & Traditional
  • Fun & Fruity
  • Sparkling
  • Dessert
  • New Releases

Magnetic Hill Winery Availability:

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Last Updated December 16, 2023

Magnetic Hill WineryMore Canadian Made Cider

Opening Hours


12:00 pm - 6:00 pm


12:00 pm - 6:00 pm


11:00 am - 10:00 pm


11:00 am - 10:00 pm


11:00 am - 10:00 pm


11:00 am - 10:00 pm


12:00 pm - 6:00 pm