We started the brand 20+ years ago, because we felt like we weren’t included. We never want anyone to feel like they are getting picked last. We have always had everyone in mind from the start. It’s not just about adding shades and saying you’re inclusive. It’s more than that. It starts from formulating for ALL skin tones, skin types and skin ages.

We founded Vasanti on the bond of sisterhood. Our story began when four women, three siblings and one childhood friend (all sisters by any measure) were inspired by the simple question “why doesn’t make-up look good on me?” For us (and we found there were many like us) products that would enhance our natural beauty while feeling comfortable and weightless on our skin just didn’t exist yet.

Coming from a family of entrepreneurs, we did what came naturally: we stuck together and started our own business bringing our unique skills and personalities to the table. We take problems and skin concerns very seriously and are open minded to truly understanding the “why” and take an innovative approach to solving it. We use a super targeted approach to deliver highly successful solutions. It’s the best feeling when you can see the difference it has made in daily lives. That’s what really keeps us going.

Made In Canada:

  • 4-Step System
  • Cleanser
  • Exfoliator
  • Moisturizer
  • Serums & Face Oils
  • Eye Cream
  • Makeup Remover
  • Toner & Refreshing Spray
  • Lipstick
  • Liquid Lipstick
  • Lip Gloss
  • Lip Liner
  • Lip Balm
  • Travel & Trial Kits
  • Hand Sanitizer

Other Products:

  • Eye & Lip Pencils (Made in Germany)
  • Makeup Magnet Wipes (Made in Japan)


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